Bachelor of Social Media Marketing

The Bachelor of Social Media Marketing program at Anointed University Worldwide is designed to equip students with the knowledge and skills necessary to navigate the rapidly evolving landscape of social media and digital marketing. This program emphasizes the strategic use of social media platforms to enhance brand visibility, engage with audiences, and drive business results. Students will learn about content creation, analytics, advertising, and the ethical considerations of social media marketing. The curriculum combines theoretical foundations with practical applications, preparing students for successful careers in the digital marketing field.

Course Objectives

Upon completion of the Bachelor of Social Media Marketing program, students will be able to:

1. Develop and implement effective social media marketing strategies.
2. Create engaging content tailored to various social media platforms.
3. Analyze social media metrics to evaluate campaign performance.
4. Understand the role of social media in brand management and customer engagement.
5. Utilize digital marketing tools and technologies to enhance marketing efforts.
6. Address ethical issues and challenges in social media marketing.