Master of Social Media Marketing

Course Introduction

The Master of Social Media Marketing program at Anointed University Worldwide is designed to provide students with advanced knowledge and skills in the strategic use of social media for marketing purposes. This program emphasizes the integration of theoretical frameworks, practical applications, and the latest trends in social media marketing. Students will learn to develop, implement, and evaluate effective social media strategies that enhance brand visibility, engage audiences, and drive business results. The curriculum includes coursework, hands-on projects, and a thesis that reflects the student’s research interests and professional goals.

Course Objectives

Upon completion of the Master of Social Media Marketing program, students will be able to:

1. Develop and implement comprehensive social media marketing strategies.
2. Analyse and interpret social media metrics to evaluate campaign performance.
3. Create engaging content tailored to various social media platforms.
4. Understand the ethical considerations and challenges in social media marketing.
5. Utilize digital marketing tools and technologies to enhance marketing efforts.
6. Conduct independent research in social media marketing and apply evidence-based practices.