PhD in Social Media Marketing

Course Introduction

The PhD in Social Media Marketing program at Anointed University Worldwide is designed for individuals seeking to conduct advanced research and contribute original knowledge to the field of social media marketing. This program emphasizes theoretical foundations, empirical research, and critical analysis of social media strategies and their impact on consumer behavior and business outcomes. Students will engage in rigorous academic inquiry, collaborate with faculty on research projects, and develop the skills necessary for leadership roles in academia, industry, and consultancy. The curriculum includes coursework, comprehensive examinations, and a dissertation project that reflects the student’s research interests and professional goals.

Course Objectives

Upon completion of the PhD program, students will be able to:

1. Conduct independent and original research that advances the field of social media marketing.
2. Critically analyze and evaluate existing literature and methodologies in social media marketing.
3. Develop and implement innovative social media marketing strategies based on empirical evidence.
4. Communicate research findings effectively to academic and professional audiences.
5. Mentor and teach students in higher education settings.
6. Contribute to interdisciplinary research and collaboration in marketing and social media.